Ag-Gear first partnered with The Truss Collective in 2021 with an ambitious vision—to build a modern farm and ranch apparel brand from the ground up. What began as brand strategy and business planning quickly evolved into a long-term strategic partnership overseeing the full scope of Ag-Gear’s growth.
Today, we act as an extension of their leadership team, managing and optimizing nearly every aspect of the business—from brand and e-commerce performance to operations, systems, and customer experience. Our focus remains singular: scaling the brand with intention, driving profitable growth, and building a foundation that supports long-term success.
Brand Strategy & Business Planning
Marketing, Content & Growth Channels
E-Commerce, Product & Operations
Experiential & Brand Activation