Bushnell partnered with The Truss Collective to bring their latest campaign to life through high-impact video and still content designed for scale. Working in close collaboration with Bushnell’s lead marketing agency, Truss aligned creative execution with overarching campaign strategy — ensuring every asset captured was intentional, on-brand, and built for multi-channel deployment.

From concept through production, our team focused on developing content that not only supported the campaign launch, but continued to deliver long-term value. The resulting assets remain in active use across Bushnell’s social channels and broader media ecosystem, reinforcing brand consistency and extending the lifespan of the campaign well beyond launch.

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