Entering into the drinkware market, Bevanda partnered with Truss in 2019 to collaborate on how to position their brand strategically in order to make an impact into a saturated category. Truss worked closely with Bevanda to build out their brand strategy and positioning to ensure the brand had a foundation and stayed consistent across all marketing efforts. After understanding the position of the Bevanda brand, the Truss team then worked to develop content for several marketing channels in order to build a community of active outdoor consumers. Bevanda was delivered video content and imagery primarily for digital and social platforms.
