Floyd Shooting came to Truss with a completely new product and concept that would support a hunter’s shot when that critical opportunity presented itself. Due to the nature of developing a new product and new brand, Floyd Shooting needed a bottom-up marketing strategy. Starting with the foundation of the brand, Truss worked closely with Floyd Shooting to build out who the brand is at their core, their purpose, how they communicate with their consumers, and how the brand presents from a design perspective.
Once the foundation of the brand was developed to ensure consistency of the messaging and look, Truss worked to develop content to be used mainly for digital and social use. Floyd received a Brand Anthem, Commercial, Product Videos, social videos, and a library of images to build their base of content. The Truss team used that content to develop floydshooting.com, the Floyd shooting e-commerce website. The content developed was also used within the social and email plans strategically put together to build buzz, educate consumers, and spread the reach of the Floyd Shooting products. Graphic design work was done for instructional package inserts and printed marketing materials. Supporting the Floyd Shooting team in developing this ground-up marketing strategy and working to bring this product invention to life was both exciting and inspiring.
