To help launch the redesigned Icon-X by Huk we wanted to show how the shirt was similar to the dedication of a passionate fishing guide. We also wanted to approach the fly fishing side of the sport in a way that was unique to Huk.
Capt. Ethan Kiburz spends nearly every waking moment obsessing over how to catch tarpon from the beaches up and down Florida to the flats of the Keys. We follow him and take a look inside what makes him tick, how he thinks about the fish, and why this is his calling.
Deliverables Included:
TV Commercial
Hype Reel
Short Film
Tech videos
Social Videos
Imagery
ClientInternal at Huk Performance FishingServicesCampaign, Content CreationYear2019
